Slicing the Cloud and Digital Media

John Gauntt

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Apps Speak Louder than Pages: MD talks with Goldspot Media

Media Dojo speaks with Goldspot Media about in-app mobile video advertisements. This is a major growth area as the mobile app user model and distribution model continue to take over the industry. Godlspot is taking an app-centric rather than page-centric approach to mobile advertising. It targets its design studio toward creatives in content and marketing shops by offering them a drag and drop experience for adding interactive assets to their content streams and then deploying across all mobile devices and app stores with one click.

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John du Pre Gauntt is the founder of Media Dojo, a blog focusing on the intersection of cloud computing and digital media/marketing. Previously, he was senior mobile analyst for eMarketer, where he covered mobile media and mobile marketing. He founded several research and communications firms focused on mobile technology, and worked on marketing research projects for LME Ericsson, NTT DoCoMo, Google and PricewaterhouseCoopers. Gauntt was also a business editor for The Economist Group in London and a corporate trainer for Matsushita Electric Corporation in Osaka, Japan. He holds a MS in Information Systems from the London School of Economics and a BA degree in English and American literature from the University of Tennessee-Chattanooga.