Media Dojo speaks with Goldspot Media about in-app mobile video advertisements. This is a major growth area as the mobile app user model and distribution model continue to take over the industry. Godlspot is taking an app-centric rather than page-centric approach to mobile advertising. It targets its design studio toward creatives in content and marketing shops by offering them a drag and drop experience for adding interactive assets to their content streams and then deploying across all mobile devices and app stores with one click. rock333 wrote: At the IaaS Cloud layer virtualisation is going to be essential to allow the self service attributes, all painful and slow to do with physical hardware. Moving up the stack to PaaS and SaaS the use of virtualisation may, as you say, be less required if you put lots of smarts into your software. A lot of software does not have those smarts and by utalising virtualisation of the layers below can manipulate existing software architectures to have more cloudy attributes through automation (eg run load balancers and deploy more servers automagically).
Over time, as new investment in software at...
Mar. 18, 2010 02:11 AM EDT
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