I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the company is doing with Wheels TV and eBay Motors to provide a new, video-based consumer shopping service for people looking for pre-owned vehicles (POV). The three companies have teamed to offer buyers five minute video reviews of about 200 make/model/year automobiles for sale on the eBay Motors site. The POV reviews are produced in co-operation with J.D. Power and Associates and include EPA mileage estimates as well as crash test videos on top of the J.D. Power ratings. The key aspect of this project are the analytics being supplied by Ooyala to help eBay Motors tune the video placements as well as evaluate how much impact the videos are making toward pre-owned car sales. rock333 wrote: At the IaaS Cloud layer virtualisation is going to be essential to allow the self service attributes, all painful and slow to do with physical hardware. Moving up the stack to PaaS and SaaS the use of virtualisation may, as you say, be less required if you put lots of smarts into your software. A lot of software does not have those smarts and by utalising virtualisation of the layers below can manipulate existing software architectures to have more cloudy attributes through automation (eg run load balancers and deploy more servers automagically).
Over time, as new investment in software at...
Mar. 18, 2010 02:11 AM EDT
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