Slicing the Cloud and Digital Media

John Gauntt

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Latest Blogs from John Gauntt
The MD Guide to Cloud Computing for Media People is finished! Finally :) I've posted an excerpt you can pull down. If you want the full version, you need to contact me direct john.gauntt media-dojo.com
MD speaks with YuMe Networks, a video ad technology player just before they announce a Series C funding of $25 million. Jayant Kadambi, co-founder and President of YuMe, talks about the evoluion of the online video monetization business since 2004, some of the current differences betwe...
I'm in Munich at DLD after a hard week in London on some consulting work to the UK's top integrated media shop. It's my first time in Germany so no posts until I get some mileage in.
Media Dojo speaks with Goldspot Media about in-app mobile video advertisements. This is a major growth area as the mobile app user model and distribution model continue to take over the industry. Godlspot is taking an app-centric rather than page-centric approach to mobile advertising....
I'm in Europe (UK and Germany) over the next couple of weeks. Part of the time will involve presenting to Associated Northcliffe Digital, which is one of the UK's largest digital publishers. I'm also finishing off the Media Dojo Cloud Computing Guide for Media. And I'll round out the U...
The mobile augmented reality report published today over at GigaOm Pro. I spent much of November and early December getting it together. As far as I can see, it's the third mobile AR report out of the gate. It's an overview of the space with some case studies as well as a quick and dir...
After Europe, I took a DEEP dive into mobile augmented reality for GigaOm Pro. That one should publish later this month or after the beginning of the year. I'm going to start 2010 with a series of posts about mobile AR here at Media Dojo and on Mediabizbloggers, which is part of Jack M...
The first clutch of media event invites has arrived in time for Christmas. First up is DLD (Digital, Life and Design). This is the big gig thrown by Burda Media in Munich about 2 days before the World Economic Forum kicks off in Davos in late Jan 2010. They haven't yet put out the full...
Media Dojo spoke with Darcy Lorincz, CEO of Origin Digital about the back-end of online video for sporting events as well as the enterprise space. Calling itself a head end for enterprise video, Origin Digital is a hybrid company with both dedicated and cloud-based resources for render...
The next killing in media and marketing will likely be hosted on a computing cloud. It won't be a smooth evolution either. The future will lurch forward---as it always has. Thus, the main challenge for media and marketing people trying to understand cloud computing isn't so much engine...
What happens when you promise end-users a persistent connection to data, applications and services regardless of the device they’re using? Mobile cloud computing aims to deliver just such a promise. Mobile access to popular web-based services such as Facebook and Gmail, combined with n...
It's my fourth year going to Monte Carlo for the Monaco Media Forum. The MMF is an invitation-only get together of about 350 digierati from the media and marketing worlds. Groupe Publicis (the number 4 advertising holding company but number 1 in digital revenue) and HSH Prince Albert I...
The research I did for GigaOm Pro on mobile cloud computing published today. I still need to negotiate with them what kind of excerpt I can put on this site....he who pays the piper calls the tune and all that. Aside from feeding my naked self-interest, you need to check out a subscrip...
I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the company is doing with Wheels TV and eBay Motors to provide a new, video-based consumer shopping service for people looking for pre-owned vehicles (POV). The three companies have teamed to offer buyers five minute ...
I'm In Langley, WA this coming Saturday September 19th to speak about the media play for cloud computing at New Media 2012. I like the agenda and set up. Each speaker gets five min to make their case. Then comes a panel discussion. The line-up includes people from the telecom world, ga...
Media Dojo speaks with Roambi, a cloud-based data visualization application for iPhone. Roambi transforms numeric data such as Excel, PDF and others into unique visualizations that are specifically designed to be viewed on an iPhone. The solution runs completely in the cloud, tying int...
MD speaks with Playfish co-founder Sebastien de Halleux about how the cloud-based social gaming company has managed to distribute over 100 million games via Facebook and other social networks in less than 2 years.
Since the last post 33 days ago, We moved our house… took a Canadian vacation to decompress… I then wrote a research report for GigaOm Pro on mobile cloud computing… Woof. But I’m back….
Quick update to say that I’ve been asked by GigaOm Pro (the subscription version) to author a report on mobile cloud computing. It should publish after Labor Day. I’d like to thank Mike and crew for allowing the opportunity. I’ll be canvassing both the mobile and clou...
MD talks with Breakaway Ltd about serious games for military and healthcare clients. More than simple a new first person shooter, serious games allow user to experiment with real world situations without real world consequences. There's huge scope for cloud based delivery but some majo...
Going to San Francisco to attend Structure '09 tomorrow. Probably, the best gathering of the right cloud people this summer.
Zumobi uses AWS to scale its branded mobile applications. Interesting to hear someone who has put all their operational eggs in one basket.
Bob Wise of Melodeo explains the cloud basis for the nuTsie music service, a web and mobile music delivery play that ports a user's iTunes library onto various web-based and mobile platforms.
The Mariners were practicing today at Safeco Field where Amazon Web Services held a developer and start-up afternoon. Adam Selipsky and Matt Tavis of AWS covered the business layer as well as what was under the hood. Four customers gave their perspective about how they use AWS. Trains ...
Google government policy director Alan Davidson speaks about cloud computing policy from the POV of privacy and taxation.
Demographics and activity data are the capital of the 21st century. Given that assumption, we can expect digital privacy policy to be an ongoing debate.
Growing up in Tennessee, I often heard my mother use the phrase “livin’ in high cotton” to describe a situation in which you’re the beneficiary of exquisite hospitality. Today, I received the final program schedule for my week in D.C. working on online privacy i...
Jokes are among the oldest and most effective forms of human communication. From etchings made by a bored Centurion on Hadrian’s Wall (”A Roman and a Greek were debating in the Forum one day….”) to the latest YouTube postings, the ability to take in communicatio...
This week will be a little light on postings because I’m going to NYC to participate in a workshop hosted by PricewaterhouseCoopers’ Entertainment, Media and Communications (EMC) practice. You probably know of them through the big Global Media and Entertainment Forecast pub...
Publishers have an inventory and supply chain management problem similar to airlines and their seat pricing. The value of the asset changes rapidly, changes according to who wants it, changes according to how it’s bundled with other offers. It’s a whirl of activity right up to the poin...
Andrew Heyward speaks fluent television, having been President of CBS News from 1996-2005. He’s also highly conversant in cloud computing. A senior advisor to Marketspace LLC, Andrew co-wrote with Marketspace Chairman Jeffrey Rayport a public policy study on cloud computing, spon...
The Knight Center for Specialized Journalism has invited me to be part of a week-long seminar on online privacy and policy. It will take place at the University of Maryland at College Park at the end of this month. It’ll be a deep dive into the Obama adminstration’s technol...
It’s 5pm somewhere in the world and time for a cocktail. Let’s see. Mix one part Google App or EC2 with one part S3, add a pinch of Salesforce.com with a twist of Facebook, shake well and enjoy. Of course, as many of us learned during our first or second years of university...
Here’s the first of a series of presentations I’m working on. I’ve loaded a 9min screencast of a paper called “The Retail Future of Media and Advertising’. In the presentation, I contend that in a world of near infinite digital shelf space, successful medi...
The last couple of interviews I’ve done with ooyala and Tumri have me thinking that we’re getting closer to a Just-in-Time World for media and marketing. By that, I mean that the action (the ability to profit disproportionately) is moving to how fast and how well you can cu...
When I first heard that ooyala means cradle in Telugu (a South India language), I thought about that creepy flick with Rebecca De Mornay who quotes a riff from the 19th century poet William Ross Wallace, For the hand that rocks the cradle is the hand that rules the world. Fortunately,...
Online advertisers spend an obscene amount of money, time and effort to organize and target an audience, but often revert to a Soviet mentality with the variety of creative that ends up being delivered to the consumer. We have pork with the rib side up! We have pork with the ribs side...
On Tuesday 31 March, I spent the day at Cloud Computing Expo at the Cloud Boot Camp run by Alan Williamson from AW2.0 from the UK. I did the entire day-long session because Alan is an independent systems integrator for cloud computing. TRANSLATION: he knows where the bodies are buried ...
OK…one of the first trial balloons at the intersection of cloud computing and media. Basic gist is that cloud computing will be the technology medium that flips media and advertising from a mass market business to a direct to consumer business. Cloud-based systems do so by changi...
I gave a talk on the impact of cloud computing on the media and marketing industries today in New York. Here is a link to the screencast: NYC_CloudExpoMarch30_JohnGauntt_FINAL_PPT07.pptx