Cloud Computing Journal
The next killing in media and marketing will likely be hosted on a computing
cloud. It won't be a smooth evolution either. The future will lurch
forward---as it always has. Thus, the main challenge for media and marketing
people trying to understand cloud computing isn't so much engineering as it
is imagination.
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What happens when you promise end-users a persistent connection to data,
applications and services regardless of the device they’re using? Mobile
cloud computing aims to deliver just such a promise. Mobile access to popular
web-based services such as Facebook and Gmail, combined with next-generation
smartphones like the iPhone, Palm Pre and Android devices, is driving broad
adoption of mobile data. However, the center of economic gravity is shifting.
Historically, access to the mobile network was the service. But as users have
expanded the uses for those bits, what the user does ... (more)
I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the
company is doing with Wheels TV and eBay Motors to provide a new, video-based
consumer shopping service for people looking for pre-owned vehicles (POV).
The three companies have teamed to offer buyers five minute video reviews of
about 200 make/model/year automobiles for sale on the eBay Motors site. The
POV reviews are produced in co-operation with J.D. Power and Associates and
include EPA mileage estimates as well as crash test videos on top of the J.D.
Power ratings. The key aspect of this project are the... (more)
I'm In Langley, WA this coming Saturday September 19th to speak about the
media play for cloud computing at New Media 2012. I like the agenda and set
up. Each speaker gets five min to make their case. Then comes a panel
discussion. The line-up includes people from the telecom world, gaming,
visual media and journalism. Here's the speaker list:
Tom Kennedy, Former Director, Multimedia, WashingtonPost.com
Brent Friedman, Partner, Electric Farm Entertainment
John du Pre Gauntt, Author, Consultant, Technologist
Joe Pulizzi, Junta 42; Author, Get Content, Get Customer
Alexis Gerard, Founde... (more)
Since the last post 33 days ago, We moved our house… took a Canadian
vacation to decompress… I then wrote a research report for GigaOm Pro on
mobile cloud computing… Woof. But I’m back….
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